Tailwind marketing

VitaShop Google Ads Case Study

Selling Health & Nutritional Supplements on Google (3.21 ROAS)

For months, Vitashop had been running ads on Google with another agency, but their ad performance never pushed past a ROAS of 1.5x.

The founder was candid and set clear expectations – if Google Ads couldn’t deliver a 2x + return, he didn’t see the point in running them.

That’s where we came in.

About Vitashop

Vitashop is an e-commerce distribution brand selling foreign health & nutritional supplements in Indian markets. Their presence and growth has mostly been driven by Amazon and similar aggregator sites within India.

Phase 1 – Surpassing ROAS goals within 10 Days

When we took over the account, we structured our campaigns a little more carefully.

Prioritized high-performing products.

Prioritized high-performing products.

This was backed by an extensive audit of their organic sales, paid revenue, competitor research, recurring sales, keyword search volume on Google, and popularity on Google Shopping products.

Utilized the budget more mindfully and intentionally.

Utilized the budget more mindfully and intentionally.

Optimized bidding strategies & fed Google data to guide Google’s signals.

Optimized bidding strategies & fed Google data to guide Google’s signals.

Within the first 10 days —

~28 sales were generated.

~28 sales were generated.

ROAS jumped to 3.21x — well above the 2x goal.

ROAS jumped to 3.21x — well above the 2x goal.

Click-through rates climbed, proving ads were finally reaching the right audience.

Click-through rates climbed, proving ads were finally reaching the right audience.

Phase 2 – Keeping ROAS Steady Through Inventory Issues

Just as our campaigns started gaining momentum, Vitashop ran into a challenge outside of advertising — stock shortages.

The best-sellers sold out first, leaving slower-moving products to carry the campaigns.

How did we deal with it?

Instead of shutting things down, we re-optimized campaigns around the inventory that was available, and re-allocated budgets carefully.

Even in these tough conditions, the account maintained a steady ~1.75 ROAS over two months (August-September).

While this wasn’t ideal, their ads remained sustainable — and they didn’t lose ground while waiting for stock to return.

Phase 3 – Scaling Up & Dialing in ROAS

Once stock levels were back, it was time to push forward again.

We introduced new creative assets to refresh engagement.

We introduced new creative assets to refresh engagement.

We optimized audience signals to ensure the right products reached the right audiences.

We optimized audience signals to ensure the right products reached the right audiences.

We adjusted bidding strategies by easing out our campaigns to increase sales volumes, and allocating budgets carefully to dial in the ROAS.

We adjusted bidding strategies by easing out our campaigns to increase sales volumes, and allocating budgets carefully to dial in the ROAS.

In October, the sales were the strongest the account had seen yet.

55 sales closed in October.

55 sales closed in October.

ROAS stabilized at 2.6x — profitable and scalable.

ROAS stabilized at 2.6x — profitable and scalable.

On peak days, campaigns even spiked to a ~14x ROAS.

On peak days, campaigns even spiked to a ~14x ROAS.

An instance where our ROAS reached 11x + in one day.

An instance where our ROAS reached 13x + one one day.

An instance where our ROAS reached 11x + in one day.

An instance where our ROAS reached 13x + one one day.

Looking for an agency to scale your Google Ads account too? Get in touch with us.

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